BIO JSK

VISUALIZE EVERY MOMENT - CREATE EXPERIENCES - DESIGN YOUR LEGACY

JOhnny Sfeir Karam
Founder and CEO JSK MIND & CX Academy


Johnny Sfeir stands out as a successful Experience designer. He is an expert in bringing service excellence to Experience. A powerful and entertaining speaker who uses practical, day-to-day examples to motivate, transform, and lead his audience to understand how an organization can improve their customer experience and make them the center of the universe.
With 22 years of experience in the Melia Hotels international hotel chain, he has worked on different continents, participated in openings of different brands, as well as in the development of concepts and brands within the chain, created and implemented the GEX Guest Experience concept, which today in Today this concept is present in the 350 hotels of the chain. He has several years of experience in luxury retail, achieving great business transformations and immediate economic results, he was director of operations of large IT hotel complexes such as EP as well as the Peninsula hotel in Hong Kong.
Graduated from the University of Nice in business administration, master in marketing strategy from Cornell New York, Hotel Management from the University of Puerto Rico, Certified as International Coach by John Maxwell, Andy Enríquez, Marshall Goldsmith. As a certified coach in the DISC leadership program.

Johnny is founder and CEO of CX ACADEMY and CEX Summit, author of the book Soul Creations, Soul Creations based on real events in customer experience.
Author of the interactive manual, “Become the Best YOU” (Sé Tu Mejor Yo, part 1 y 2).
Author of “Wabi Sabi Simulation.” Based on cultural diversity. More than 20,000 people participated in this drill, where it had a positive impact on people's personal and professional lives.
Creator of the “Boost! Boost! The Idea Booster Game,” based on leadership and effective communication, its success has reached more than 100 organizations since its launch in February 2020.
Author of The inner circle of the advisor. Based on the up-selling and cross-selling revolution. A clear wheel on how to understand the Customer experience journey focused on sales.

He also dedicates a large part of his talks motivating young university students, so that they are differentiators and understand the potential of a differentiating service: Universities such as La Roche (Marbella), Notre Damme Indiana (USA), UNIBE University (Dominican Republic), USJ University ( Lebanon), University of Nice (France) ..
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